{"id":1482,"date":"2022-04-19T22:29:00","date_gmt":"2022-04-19T22:29:00","guid":{"rendered":"https:\/\/monicaguerretta.com\/qualeocerto\/?p=1482"},"modified":"2022-12-02T21:46:28","modified_gmt":"2022-12-02T21:46:28","slug":"o-uso-do-mas-na-enfase","status":"publish","type":"post","link":"https:\/\/monicaguerretta.com\/qualeocerto\/o-uso-do-mas-na-enfase\/","title":{"rendered":"<strong>O uso do &#8220;mas&#8221; na \u00eanfase que voc\u00ea d\u00e1 \u00e0 sua mensagem<\/strong>"},"content":{"rendered":"\n<p>Voc\u00ea j\u00e1 aprendeu, aqui no blog, <a href=\"https:\/\/monicaguerretta.com\/qualeocerto\/mas-ou-mais\/\" target=\"_blank\" rel=\"noreferrer noopener\">quando usar <strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong> e quando usar <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mais<\/mark><\/strong><\/a>. Tamb\u00e9m aprendeu <a href=\"https:\/\/monicaguerretta.com\/qualeocerto\/virgula-com-mas\/\" target=\"_blank\" rel=\"noreferrer noopener\">como usar a v\u00edrgula com a palavra <strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/a>.<\/p>\n\n\n\n<p>Agora, quero falar sobre o uso do <strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong> na \u00eanfase dos seus conte\u00fados.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"O uso do &quot;mas&quot; para valorizar informa\u00e7\u00f5es positivas em seus conte\u00fados\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/xWtQ-XClHKU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Os significados da palavra \u201cmas\u201d<\/mark><\/strong><\/h2>\n\n\n\n<p>Quando pesquisamos <a href=\"https:\/\/houaiss.uol.com.br\/corporativo\/apps\/uol_www\/v6-0\/html\/index.php#1\" target=\"_blank\" rel=\"noreferrer noopener\">a palavra <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong> no dicion\u00e1rio Houaiss<\/a>, encontramos isto aqui no significado n\u00famero 1:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c1. Conjun\u00e7\u00e3o adversativa: liga ora\u00e7\u00f5es, sintagmas ou per\u00edodos com as mesmas propriedades sint\u00e1ticas, introduzindo elemento que denota basicamente oposi\u00e7\u00e3o ou restri\u00e7\u00e3o ao que foi dito, com uma informa\u00e7\u00e3o que para o enunciador tem maior import\u00e2ncia do que a anterior.\u201d<\/p><\/blockquote>\n\n\n\n<p>E abaixo tem um complemento:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c1.1.2. contrasta uma interpreta\u00e7\u00e3o, com informa\u00e7\u00e3o de maior peso, prest\u00edgio, import\u00e2ncia do que a da ora\u00e7\u00e3o anterior \u2039era negligente e perdul\u00e1rio, mas tinha um cora\u00e7\u00e3o de ouro\u203a\u201d<\/p><\/blockquote>\n\n\n\n<p><strong><a href=\"https:\/\/michaelis.uol.com.br\/moderno-portugues\/busca\/portugues-brasileiro\/perdul%C3%A1rio\/\" target=\"_blank\" rel=\"noreferrer noopener\">Perdul\u00e1rio<\/a><\/strong> \u00e9 quem gasta em excesso, uma pessoa esbanjadora. \ud83d\ude09<\/p>\n\n\n\n<p>Mas voc\u00ea viu ali?<br>O que vem ap\u00f3s o <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong> tem maior import\u00e2ncia que a informa\u00e7\u00e3o anterior; a informa\u00e7\u00e3o que vem ap\u00f3s o <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong> tem maior peso na mensagem.<\/p>\n\n\n\n<p>Nesse pr\u00f3prio exemplo do Houaiss, se troc\u00e1ssemos a ordem, trocar\u00edamos a \u00eanfase na frase:<br><strong>\u2705<\/strong> <strong>Tinha um cora\u00e7\u00e3o de ouro, <strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong> <span style=\"text-decoration: underline;\">era negligente e perdul\u00e1rio<\/span>.<\/strong><\/p>\n\n\n\n<p>Percebeu que o foco muda?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Mais exemplos com o uso do \u201cmas\u201d na \u00eanfase<\/mark><\/strong><\/h2>\n\n\n\n<p><strong>\u2705 A casa \u00e9 muito confort\u00e1vel, <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong> <span style=\"text-decoration: underline;\">\u00e9 pequena<\/span>.<\/strong><br><strong>\u2705 A casa \u00e9 pequena, <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong> <span style=\"text-decoration: underline;\">\u00e9 muito confort\u00e1vel<\/span>.<\/strong><br>Na primeira frase, o foco est\u00e1 em a casa ser pequena.<br>Na segunda, o foco est\u00e1 no fato de a casa ser muito confort\u00e1vel.<\/p>\n\n\n\n<p><strong>\u2705 Ele \u00e9 atrapalhado, <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong> <span style=\"text-decoration: underline;\">\u00e9 muito inteligente<\/span>.<\/strong><br><strong>\u2705 Ele \u00e9 muito inteligente, <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong> <span style=\"text-decoration: underline;\">\u00e9 atrapalhado<\/span>.<\/strong><\/p>\n\n\n\n<p>Voc\u00ea percebeu? O que fica mais forte \u00e9 o que vem ap\u00f3s o <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong>.<\/p>\n\n\n\n<p>Ent\u00e3o, ao usar o <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong> em casos como esses, pense no que voc\u00ea quer que seja o foco para a pessoa que ouve ou l\u00ea o que voc\u00ea diz.<\/p>\n\n\n\n<p>Mais exemplos:<\/p>\n\n\n\n<p>\u2705 <strong>A casa \u00e9 pequena, <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong> <span style=\"text-decoration: underline;\">os espa\u00e7os s\u00e3o bem aconchegantes<\/span>.<\/strong><br><strong>\u2705 Os espa\u00e7os s\u00e3o bem aconchegantes, <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong> <span style=\"text-decoration: underline;\">a casa \u00e9 pequena<\/span>.<\/strong><\/p>\n\n\n\n<p><strong>\u2705 A revista era \u00f3tima, <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong> <span style=\"text-decoration: underline;\">teve poucas edi\u00e7\u00f5es<\/span>.<\/strong><br><strong>\u2705 A revista teve poucas edi\u00e7\u00f5es, <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong> <span style=\"text-decoration: underline;\">era \u00f3tima<\/span>.<\/strong><\/p>\n\n\n\n<p><strong>\u2705 Ele \u00e9 um bom filho, <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong> <span style=\"text-decoration: underline;\">faz tempo que n\u00e3o manda not\u00edcias<\/span>.<\/strong><br>Aqui, temos um filho que pode at\u00e9 ser bom, mas \u00e9 meio relapso.<br><strong>\u2705 Faz tempo que ele n\u00e3o manda not\u00edcias, <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong> <span style=\"text-decoration: underline;\">\u00e9 um bom filho<\/span>.<\/strong><br>Agora, apesar de n\u00e3o mandar not\u00edcias, de estar meio sumido, o cara \u00e9 um bom filho.<\/p>\n\n\n\n<p>Voc\u00ea est\u00e1 acompanhando a forma como o <strong><strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong><\/strong> interfere no foco da frase?<\/p>\n\n\n\n<p>Essas duplas de frases que mostrei t\u00eam as mesmas informa\u00e7\u00f5es, s\u00f3 o que muda \u00e9 a ordem; o que vinha antes do <strong><strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong><\/strong> \u00e9 colocado depois, e o que vinha depois \u00e9 colocado antes.<\/p>\n\n\n\n<p><strong>\u26a0\ufe0f Lembre-se sempre disto:<br>O que aparece depois do <strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong> \u00e9 sempre a informa\u00e7\u00e3o que ganha mais destaque.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">O uso do \u201cmas\u201d no copywriting<\/mark><\/strong><\/h2>\n\n\n\n<p>Eu sei que muitas pessoas que trabalham com publicidade, que s\u00e3o do copywriting, me acompanham por aqui.<\/p>\n\n\n\n<p>Ent\u00e3o, essa informa\u00e7\u00e3o sobre o uso do <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong> na \u00eanfase \u00e9 bem importante para voc\u00ea pensar em qual parte da sua mensagem voc\u00ea quer colocar o foco.<\/p>\n\n\n\n<p>Principalmente para uma escrita persuasiva, em que voc\u00ea quer enaltecer as informa\u00e7\u00f5es positivas no conte\u00fado que escreve, <strong>voc\u00ea precisa ter aten\u00e7\u00e3o para colocar o foco nas informa\u00e7\u00f5es positivas<\/strong>.<\/p>\n\n\n\n<p>Ou seja, <strong>colocar a informa\u00e7\u00e3o positiva ap\u00f3s o <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong><\/strong>.<\/p>\n\n\n\n<p>Afinal, o que vem ap\u00f3s o <strong><strong><strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">mas<\/mark><\/strong><\/strong><\/strong><\/strong> \u00e9 o que fica mais marcante na cabe\u00e7a da pessoa que recebe a sua mensagem.<\/p>\n\n\n\n<p>Portanto, use a <strong>\u00eanfase<\/strong> a ser favor. \ud83d\ude04<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Voc\u00ea j\u00e1 aprendeu, aqui no blog, quando usar mas e quando usar mais. Tamb\u00e9m aprendeu como&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1483,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[180,291,292],"tags":[195,59],"class_list":["post-1482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-escrever-melhor","category-portugues","category-publicidade-e-copywriting","tag-enfase","tag-mas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O uso do &quot;mas&quot; na \u00eanfase que voc\u00ea d\u00e1 \u00e0 sua mensagem &#187; Qual \u00e9 o certo?<\/title>\n<meta name=\"description\" content=\"Voc\u00ea j\u00e1 reparou no uso do &quot;mas&quot; na \u00eanfase dos seus textos e da sua fala? 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