{"id":1939,"date":"2021-08-26T00:41:00","date_gmt":"2021-08-26T00:41:00","guid":{"rendered":"https:\/\/monicaguerretta.com\/qualeocerto\/?p=1939"},"modified":"2022-12-02T21:50:33","modified_gmt":"2022-12-02T21:50:33","slug":"logotipo-ou-logomarca","status":"publish","type":"post","link":"https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/","title":{"rendered":"<strong>Qual \u00e9 o certo: &#8220;logotipo&#8221; ou &#8220;logomarca&#8221;?<\/strong>"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Precisamos conversar sobre uma das maiores pol\u00eamicas da vida de ag\u00eancia.<br>Afinal, qual \u00e9 o certo: <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logotipo<\/mark><\/strong> ou <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logomarca<\/mark><\/strong>?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 vi essa discuss\u00e3o acontecer tantas vezes em ag\u00eancias de publicidade\u2026 \ud83d\ude05<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o agora chegou o momento de exterminar essa d\u00favida e acabar com a disc\u00f3rdia entre coleguinhas de profiss\u00e3o.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Qual \u00e9 o certo? Logotipo ou logomarca?\" width=\"700\" height=\"394\" src=\"https:\/\/www.youtube.com\/embed\/hRSUhLGPKAs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Quando pesquisamos as origens dessas palavras, encontramos informa\u00e7\u00f5es que deixam as pessoas ainda mais confusas.<\/p>\n\n\n\n<h2 class=\"has-vivid-purple-color has-text-color wp-block-heading\"><strong>A origem da palavra <span style=\"text-decoration: underline;\">logomarca<\/span><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e1 uma grande pol\u00eamica no uso da palavra<strong> <mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logomarca<\/mark><\/strong>, que atacou as identidades visuais brasileiras l\u00e1 nos anos 90.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A encrenca est\u00e1 em juntar <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logo<\/mark><\/strong> e <strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">marca<\/mark><\/strong><\/strong> \u2014 termos que, na sua origem, t\u00eam o mesmo significado. Ou seja: \u00e9 a\u00ed que est\u00e1 o problema, porque, dessa forma, <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logomarca<\/mark><\/strong> se torna uma palavra redundante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ali\u00e1s, \u00e9 importante lembrar: existem muitas palavras utilizadas em nosso dia a dia que acabam se consagrando pelo uso, mesmo que elas tenham uma cria\u00e7\u00e3o que nos soe&#8230; equivocada. \ud83e\udd14<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com o tempo, essas palavras entram no dicion\u00e1rio, sendo validadas como termos existentes na l\u00edngua portuguesa.<\/p>\n\n\n\n<h2 class=\"has-vivid-purple-color has-text-color wp-block-heading\"><strong>Ent\u00e3o <span style=\"text-decoration: underline;\">logomarca<\/span> est\u00e1 certo?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pois \u00e9, isso aconteceu com a palavra <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logomarca<\/mark><\/strong>, que agora aparece oficializada pelos dicion\u00e1rios.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No entanto, profissionais que trabalham com <strong>dire\u00e7\u00e3o de arte<\/strong> e <strong>design<\/strong> geralmente n\u00e3o aprovam o uso de <strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logomarca<\/mark><\/strong><\/strong>. Preferem utilizar o termo <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logotipo<\/mark> <\/strong>para falar de uma express\u00e3o visual, de uma jun\u00e7\u00e3o de elementos que traduz uma <strong>marca<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Al\u00e9m disso, para falar de um s\u00edmbolo, a prefer\u00eancia \u00e9 usar <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">o logo<\/mark><\/strong>, no masculino, porque veio de<mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"> <strong>o logotipo<\/strong><\/mark>. <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">A logo<\/mark><\/strong> veio de <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">a logomarca<\/mark><\/strong>, por isso muitas pessoas da \u00e1rea preferem n\u00e3o usar essa vers\u00e3o da palavra no feminino.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">O que grandes marcas usam: <strong><span style=\"text-decoration: underline;\">logotipo<\/span> ou <span style=\"text-decoration: underline;\">logomarca<\/span><\/strong>?<\/mark><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Veja abaixo qual \u00e9 a op\u00e7\u00e3o usada por grandes corpora\u00e7\u00f5es \u2014 \u00e9 claro que listei as refer\u00eancias ao lado de cada uma. \ud83d\ude09<\/p>\n\n\n\n<figure class=\"wp-block-table is-style-stripes\"><table><tbody><tr><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Empresa<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Termos usados<\/mark><\/strong><\/td><td><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">Refer\u00eancia<\/mark><\/strong><\/td><\/tr><tr><td>Ambev<\/td><td>o logo<\/td><td><a href=\"https:\/\/leonardofeitosa.files.wordpress.com\/2013\/10\/brandbook-ambev.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Brandbook Ambev<\/a><\/td><\/tr><tr><td>iFood<\/td><td>o logo, assinatura, marca<\/td><td><a href=\"https:\/\/institucional.ifood.com.br\/docs\/Guia%20de%20Identidade%20Visual%20iFood.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Guia de identidade visual iFood<\/a><\/td><\/tr><tr><td>Nubank<\/td><td>o logo<\/td><td><a href=\"https:\/\/blog.nubank.com.br\/nova-marca-nubank\/\" target=\"_blank\" rel=\"noreferrer noopener\">Nubank de cara nova: conhe\u00e7a as mudan\u00e7as na nossa marca<\/a><\/td><\/tr><tr><td>Petrobras<\/td><td>marca<\/td><td><a href=\"http:\/\/www.refinariadesign.com.br\/manuais\/PETROBRAS\/PETRO_Manual_SIV_v11.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Manual do sistema de identidade visual Petrobras<\/a><\/td><\/tr><tr><td>Vale<\/td><td>a marca<\/td><td><a href=\"http:\/\/www.vale.com\/brasil\/PT\/investors\/corporate-governance\/Documents\/brandbook_vale.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Nosso guia de marca Vale<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\"><strong>Dica para voc\u00ea pesquisar os termos usados em cada refer\u00eancia<\/strong>:<\/mark><br>Abra a janela no navegador e tecle control+F. Assim, abrir\u00e1 uma caixa de busca no canto superior direito. Digite nela o termo que voc\u00ea procura e pronto! \ud83d\ude0e<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mas voc\u00ea percebeu? Nenhuma das empresas usa <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logomarca<\/mark><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bom, agora vamos ver os significados dessas duas palavras conforme os dicion\u00e1rios.<\/p>\n\n\n\n<h2 class=\"has-vivid-purple-color has-text-color wp-block-heading\"><strong>O que dizem os dicion\u00e1rios: <span style=\"text-decoration: underline;\">logotipo<\/span> ou <span style=\"text-decoration: underline;\">logomarca<\/span>?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Em primeiro lugar, veja <a href=\"https:\/\/michaelis.uol.com.br\/moderno-portugues\/busca\/portugues-brasileiro\/logotipo\/\" target=\"_blank\" rel=\"noreferrer noopener\">o que o Michaelis nos diz sobre a palavra <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logotipo<\/mark><\/strong><\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c1. Gr\u00e1fica: Grupo de letras reunidas numa s\u00f3 pe\u00e7a, usado em tipografia para a composi\u00e7\u00e3o de siglas e marcas comerciais ou de fabrica\u00e7\u00e3o, com tra\u00e7ado caracter\u00edstico, facilmente identific\u00e1vel.<br>2. Por extens\u00e3o, publicidade: S\u00edmbolo constitu\u00eddo de uma letra ou grupo de letras, com tra\u00e7ado peculiar, criado especialmente para a identifica\u00e7\u00e3o de uma empresa, institui\u00e7\u00e3o, produto, marca etc.<\/p><p><strong>Informa\u00e7\u00f5es complementares<\/strong><br>Varia\u00e7\u00e3o: log\u00f3tipo.<\/p><p><strong>Etimologia<\/strong><br><em>voc comparativo<\/em> do grego <em>l\u00f3gos<\/em>+grego <em>t\u00fdpos<\/em>, como franc\u00eas <em>logotype<\/em>.\u201d<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, vamos ver <a href=\"https:\/\/houaiss.uol.com.br\/corporativo\/apps\/uol_www\/v6-0\/html\/index.php#3\" target=\"_blank\" rel=\"noreferrer noopener\">os significados de <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logotipo<\/mark><\/strong> de acordo com o Houaiss<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c1. Artes gr\u00e1ficas: grupo de letras reunidas numa s\u00f3 pe\u00e7a, empregado em tipografia, com o objetivo de acelerar o trabalho de composi\u00e7\u00e3o manual (&#8230;)<br>2. Por extens\u00e3o; publicidade, propaganda: s\u00edmbolo que serve \u00e0 identifica\u00e7\u00e3o de uma empresa, institui\u00e7\u00e3o, produto, marca etc., e que consiste geralmente na estiliza\u00e7\u00e3o de uma letra ou na combina\u00e7\u00e3o de grupo de letras com design caracter\u00edstico, fixo e peculiar (&#8230;) forma geral preferencial e menos usada: log\u00f3tipo\u201d<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Ent\u00e3o, de acordo com as duas refer\u00eancias, o que vemos abaixo, por exemplo, \u00e9 um logotipo; a composi\u00e7\u00e3o das letras de um nome com uma estiliza\u00e7\u00e3o pr\u00f3pria.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2022\/07\/logotipo-ou-logomarca-adidas-01-qual-e-o-certo.png\" alt=\"logotipo ou logomarca - adidas 01 - qual \u00e9 o certo\" class=\"wp-image-1941\" width=\"317\" height=\"108\" srcset=\"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2022\/07\/logotipo-ou-logomarca-adidas-01-qual-e-o-certo.png 512w, https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2022\/07\/logotipo-ou-logomarca-adidas-01-qual-e-o-certo-300x102.png 300w\" sizes=\"(max-width: 317px) 100vw, 317px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Em segundo lugar, vamos ver os significados que encontramos nos dois dicion\u00e1rios para a palavra <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logomarca<\/mark><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Come\u00e7o mostrando <a href=\"https:\/\/michaelis.uol.com.br\/moderno-portugues\/busca\/portugues-brasileiro\/logomarca\/\" target=\"_blank\" rel=\"noreferrer noopener\">o que diz o Michaelis<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c1. Representa\u00e7\u00e3o gr\u00e1fica do nome de determinada marca, em letras com tra\u00e7ado caracter\u00edstico, facilmente identific\u00e1vel, e que constituem seu s\u00edmbolo visual.<br>2. Por extens\u00e3o: Representa\u00e7\u00e3o visual de uma marca.<\/p><p><strong>Etimologia<\/strong><br><em>voc comparativo<\/em> da redu\u00e7\u00e3o de <em>logotipo<\/em>+<em>marca<\/em>.\u201d<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Certamente voc\u00ea percebeu mais uma informa\u00e7\u00e3o importante: o Michaelis confirma que <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logotipo<\/mark><\/strong> veio primeiro. Percebeu? \ud83d\ude04<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Agora, vamos ver <a href=\"https:\/\/houaiss.uol.com.br\/corporativo\/apps\/uol_www\/v6-0\/html\/index.php#4\" target=\"_blank\" rel=\"noreferrer noopener\">os significados de <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logomarca<\/mark><\/strong> no Houaiss<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c1. conjunto formado pela representa\u00e7\u00e3o gr\u00e1fica do nome de determinada marca, em letras de tra\u00e7ado espec\u00edfico, fixo e caracter\u00edstico (logotipo) e seu s\u00edmbolo visual (figurativo ou emblem\u00e1tico) (&#8230;)<br>2. Por extens\u00e3o: representa\u00e7\u00e3o visual de qualquer marca\u201d<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00f3 para ilustrar, pelo que vimos nos dois dicion\u00e1rios, toda esta composi\u00e7\u00e3o \u00e9 o que forma uma <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logomarca<\/mark><\/strong>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2022\/07\/logotipo-ou-logomarca-adidas-02-qual-e-o-certo.png\" alt=\"logotipo ou logomarca - adidas 02 - qual \u00e9 o certo\" class=\"wp-image-1942\" width=\"363\" height=\"287\" srcset=\"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2022\/07\/logotipo-ou-logomarca-adidas-02-qual-e-o-certo.png 512w, https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2022\/07\/logotipo-ou-logomarca-adidas-02-qual-e-o-certo-300x238.png 300w\" sizes=\"(max-width: 363px) 100vw, 363px\" \/><\/figure>\n<\/div>\n\n\n<h2 class=\"has-vivid-purple-color has-text-color wp-block-heading\"><strong>E as palavras <span style=\"text-decoration: underline;\">logo<\/span> e <span style=\"text-decoration: underline;\">marca<\/span>, separadamente?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Com toda a certeza, neste momento sentimos a necessidade de pesquisar tamb\u00e9m as palavras <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logo<\/mark><\/strong> e <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">marca<\/mark><\/strong> nos dicion\u00e1rios, n\u00e3o \u00e9 mesmo?&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">No Michaelis e no Houaiss, <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logo<\/mark><\/strong> n\u00e3o aparece com os sentidos sobre os quais estamos falando neste artigo. Mas <a href=\"https:\/\/www.aulete.com.br\/logo\" target=\"_blank\" rel=\"noreferrer noopener\">a palavra aparece no dicion\u00e1rio Caldas Aulete<\/a>. Veja abaixo:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cForma reduzida de logotipo.\u201d<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea percebeu, certo? O Caldas Aulete menciona somente <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logotipo<\/mark><\/strong>, n\u00e3o cita <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logomarca<\/mark><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Em conclus\u00e3o, vamos ver o que os dicion\u00e1rios trazem de significados para <strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">marca<\/mark><\/strong><\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/michaelis.uol.com.br\/moderno-portugues\/busca\/portugues-brasileiro\/marca\/\" target=\"_blank\" rel=\"noreferrer noopener\">De acordo com o Michaelis<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c7. Nome, termo, express\u00e3o, desenho ou s\u00edmbolo ou combina\u00e7\u00e3o desses elementos que serve para identificar a propriedade, a categoria e origem de mercadorias ou servi\u00e7os de uma empresa e para diferenci\u00e1-los dos concorrentes; identificador da empresa ou do fabricante.<br>8. O nome, associado a um ou mais itens de uma linha de produtos, que \u00e9 usado para identificar a fonte ou car\u00e1ter do item ou dos itens.<br>9. A empresa dona de uma marca.\u201d<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">J\u00e1 <a href=\"https:\/\/houaiss.uol.com.br\/corporativo\/apps\/uol_www\/v6-0\/html\/index.php#1\" target=\"_blank\" rel=\"noreferrer noopener\">no Houaiss encontramos isto aqui<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201c4. Desenho, inscri\u00e7\u00e3o, nome, n\u00famero, selo, s\u00edmbolo, carimbo etc. que se coloca sobre um artigo para distingui-lo de outros, ou como indica\u00e7\u00e3o de propriedade, qualidade, categoria, origem \u2039uma porcelana de marca conhecida\u203a \u2039a marca de um fabricante\u203a<br>(&#8230;)<br>6. Por meton\u00edmia: Empresa que det\u00e9m essa marca. \u2039as grandes marcas de champanhe\u203a\u201d<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea percebe que <strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">marca<\/mark><\/strong><\/strong> tem o significado n\u00e3o apenas de <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logomarca<\/mark><\/strong> \u2014 aqui, estou falando de toda a composi\u00e7\u00e3o da <strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logomarca<\/mark><\/strong><\/strong> \u2014 como tamb\u00e9m o sentido de imagem de uma empresa. Isso envolve: o valor que a empresa tem, a reputa\u00e7\u00e3o e o reconhecimento que construiu, a forma como as pessoas que trabalham nela lidam dentro da corpora\u00e7\u00e3o e com o p\u00fablico, entre muitos outros fatores. Enfim, <strong><strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">marca<\/mark><\/strong><\/strong> tamb\u00e9m \u00e9 tudo o que comp\u00f5e a imagem da empresa.<\/p>\n\n\n\n<h2 class=\"has-vivid-purple-color has-text-color wp-block-heading\"><strong>Afinal, qual termo devemos usar: <span style=\"text-decoration: underline;\">logotipo<\/span> ou <span style=\"text-decoration: underline;\">logomarca<\/span>?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O certo \u00e9 utilizar cada palavra no seu contexto correto.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Devemos usar <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logotipo<\/mark><\/strong> para falar das letras que comp\u00f5em o nome de um produto, empresa, marca. Por outro lado, devemos usar <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logomarca<\/mark> <\/strong>para falar de toda a composi\u00e7\u00e3o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Por fim, a palavra <strong><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-vivid-purple-color\">logomarca<\/mark><\/strong> tamb\u00e9m pode ser usada como sin\u00f4nimo de <strong>marca<\/strong>. \ud83d\ude42<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Voc\u00ea gosta de acompanhar encrencas da nossa l\u00edngua portuguesa?<\/strong><br>Ent\u00e3o leia tamb\u00e9m estes conte\u00fados:<br><a href=\"https:\/\/monicaguerretta.com\/qualeocerto\/fim-de-semana-ou-final-de-semana\/\" target=\"_blank\" rel=\"noreferrer noopener\">Qual \u00e9 o certo: &#8220;fim de semana&#8221; ou &#8220;final de semana&#8221;?<\/a><br><a href=\"https:\/\/monicaguerretta.com\/qualeocerto\/a-alface-ou-o-alface\/\" target=\"_blank\" rel=\"noreferrer noopener\">Qual \u00e9 o certo: \u201ca alface\u201d ou \u201co alface\u201d?<\/a><br><a href=\"https:\/\/monicaguerretta.com\/qualeocerto\/escreva-melhor-com-a-voz-ativa\/\" target=\"_blank\" rel=\"noreferrer noopener\">Escreva textos mais fortes e amig\u00e1veis com a voz ativa<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Precisamos conversar sobre uma das maiores pol\u00eamicas da vida de ag\u00eancia.Afinal, qual \u00e9 o certo: logotipo&hellip;<\/p>\n","protected":false},"author":2,"featured_media":1940,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[229,291,292],"tags":[253,252,251,254],"class_list":["post-1939","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-curiosidades","category-portugues","category-publicidade-e-copywriting","tag-logo","tag-logomarca","tag-logotipo","tag-marca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qual \u00e9 o certo: &quot;logotipo&quot; ou &quot;logomarca&quot;? &#187; Qual \u00e9 o certo?<\/title>\n<meta name=\"description\" content=\"Esta \u00e9 uma das maiores encrencas da vida de ag\u00eancia: logotipo ou logomarca? Chega de brigar com coleguinhas no trabalho, veja qual \u00e9 o certo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Qual \u00e9 o certo: &quot;logotipo&quot; ou &quot;logomarca&quot;? &#187; Qual \u00e9 o certo?\" \/>\n<meta property=\"og:description\" content=\"Esta \u00e9 uma das maiores encrencas da vida de ag\u00eancia: logotipo ou logomarca? Chega de brigar com coleguinhas no trabalho, veja qual \u00e9 o certo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/\" \/>\n<meta property=\"og:site_name\" content=\"Qual \u00e9 o certo?\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/qualeocerto\" \/>\n<meta property=\"article:published_time\" content=\"2021-08-26T00:41:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-02T21:50:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2022\/07\/logotipo-ou-logomarca-qual-e-o-certo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"M\u00f4nica Guerretta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"M\u00f4nica Guerretta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/logotipo-ou-logomarca\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/logotipo-ou-logomarca\\\/\"},\"author\":{\"name\":\"M\u00f4nica Guerretta\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#\\\/schema\\\/person\\\/33dcaf784ddc0660a3eeea8d644f0c59\"},\"headline\":\"Qual \u00e9 o certo: &#8220;logotipo&#8221; ou &#8220;logomarca&#8221;?\",\"datePublished\":\"2021-08-26T00:41:00+00:00\",\"dateModified\":\"2022-12-02T21:50:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/logotipo-ou-logomarca\\\/\"},\"wordCount\":1248,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/logotipo-ou-logomarca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/logotipo-ou-logomarca-qual-e-o-certo.png\",\"keywords\":[\"logo\",\"logomarca\",\"logotipo\",\"marca\"],\"articleSection\":[\"Curiosidades\",\"Portugu\u00eas\",\"Publicidade &amp; Copywriting\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/logotipo-ou-logomarca\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/logotipo-ou-logomarca\\\/\",\"url\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/logotipo-ou-logomarca\\\/\",\"name\":\"Qual \u00e9 o certo: \\\"logotipo\\\" ou \\\"logomarca\\\"? &#187; Qual \u00e9 o certo?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/logotipo-ou-logomarca\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/logotipo-ou-logomarca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/logotipo-ou-logomarca-qual-e-o-certo.png\",\"datePublished\":\"2021-08-26T00:41:00+00:00\",\"dateModified\":\"2022-12-02T21:50:33+00:00\",\"description\":\"Esta \u00e9 uma das maiores encrencas da vida de ag\u00eancia: logotipo ou logomarca? Chega de brigar com coleguinhas no trabalho, veja qual \u00e9 o certo.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/logotipo-ou-logomarca\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/logotipo-ou-logomarca\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/logotipo-ou-logomarca\\\/#primaryimage\",\"url\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/logotipo-ou-logomarca-qual-e-o-certo.png\",\"contentUrl\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/wp-content\\\/uploads\\\/2022\\\/07\\\/logotipo-ou-logomarca-qual-e-o-certo.png\",\"width\":1080,\"height\":1081,\"caption\":\"logotipo ou logomarca - qual \u00e9 o certo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/logotipo-ou-logomarca\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Qual \u00e9 o certo: &#8220;logotipo&#8221; ou &#8220;logomarca&#8221;?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#website\",\"url\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/\",\"name\":\"Qual \u00e9 o Certo?\",\"description\":\"M\u00f4nica Guerretta | Redatora publicit\u00e1ria | Copywriting - UX Writing\",\"publisher\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#organization\",\"name\":\"Qual \u00e9 o certo?\",\"url\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/marca-quale.png\",\"contentUrl\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/marca-quale.png\",\"width\":592,\"height\":315,\"caption\":\"Qual \u00e9 o certo?\"},\"image\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/qualeocerto\",\"https:\\\/\\\/www.instagram.com\\\/qualeocerto\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/qualeocerto\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#\\\/schema\\\/person\\\/33dcaf784ddc0660a3eeea8d644f0c59\",\"name\":\"M\u00f4nica Guerretta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cc0028ec5e6e39e7cd7e61c0fa6158a6d7f1edc39c4f536d768ad95ee3e26a8a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cc0028ec5e6e39e7cd7e61c0fa6158a6d7f1edc39c4f536d768ad95ee3e26a8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cc0028ec5e6e39e7cd7e61c0fa6158a6d7f1edc39c4f536d768ad95ee3e26a8a?s=96&d=mm&r=g\",\"caption\":\"M\u00f4nica Guerretta\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Qual \u00e9 o certo: \"logotipo\" ou \"logomarca\"? &#187; Qual \u00e9 o certo?","description":"Esta \u00e9 uma das maiores encrencas da vida de ag\u00eancia: logotipo ou logomarca? Chega de brigar com coleguinhas no trabalho, veja qual \u00e9 o certo.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/","og_locale":"pt_BR","og_type":"article","og_title":"Qual \u00e9 o certo: \"logotipo\" ou \"logomarca\"? &#187; Qual \u00e9 o certo?","og_description":"Esta \u00e9 uma das maiores encrencas da vida de ag\u00eancia: logotipo ou logomarca? Chega de brigar com coleguinhas no trabalho, veja qual \u00e9 o certo.","og_url":"https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/","og_site_name":"Qual \u00e9 o certo?","article_publisher":"https:\/\/www.facebook.com\/qualeocerto","article_published_time":"2021-08-26T00:41:00+00:00","article_modified_time":"2022-12-02T21:50:33+00:00","og_image":[{"width":1080,"height":1081,"url":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2022\/07\/logotipo-ou-logomarca-qual-e-o-certo.png","type":"image\/png"}],"author":"M\u00f4nica Guerretta","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"M\u00f4nica Guerretta","Est. tempo de leitura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/#article","isPartOf":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/"},"author":{"name":"M\u00f4nica Guerretta","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#\/schema\/person\/33dcaf784ddc0660a3eeea8d644f0c59"},"headline":"Qual \u00e9 o certo: &#8220;logotipo&#8221; ou &#8220;logomarca&#8221;?","datePublished":"2021-08-26T00:41:00+00:00","dateModified":"2022-12-02T21:50:33+00:00","mainEntityOfPage":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/"},"wordCount":1248,"commentCount":0,"publisher":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#organization"},"image":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/#primaryimage"},"thumbnailUrl":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2022\/07\/logotipo-ou-logomarca-qual-e-o-certo.png","keywords":["logo","logomarca","logotipo","marca"],"articleSection":["Curiosidades","Portugu\u00eas","Publicidade &amp; Copywriting"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/","url":"https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/","name":"Qual \u00e9 o certo: \"logotipo\" ou \"logomarca\"? &#187; Qual \u00e9 o certo?","isPartOf":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#website"},"primaryImageOfPage":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/#primaryimage"},"image":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/#primaryimage"},"thumbnailUrl":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2022\/07\/logotipo-ou-logomarca-qual-e-o-certo.png","datePublished":"2021-08-26T00:41:00+00:00","dateModified":"2022-12-02T21:50:33+00:00","description":"Esta \u00e9 uma das maiores encrencas da vida de ag\u00eancia: logotipo ou logomarca? Chega de brigar com coleguinhas no trabalho, veja qual \u00e9 o certo.","breadcrumb":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/#primaryimage","url":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2022\/07\/logotipo-ou-logomarca-qual-e-o-certo.png","contentUrl":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2022\/07\/logotipo-ou-logomarca-qual-e-o-certo.png","width":1080,"height":1081,"caption":"logotipo ou logomarca - qual \u00e9 o certo"},{"@type":"BreadcrumbList","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/logotipo-ou-logomarca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/monicaguerretta.com\/qualeocerto\/"},{"@type":"ListItem","position":2,"name":"Qual \u00e9 o certo: &#8220;logotipo&#8221; ou &#8220;logomarca&#8221;?"}]},{"@type":"WebSite","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#website","url":"https:\/\/monicaguerretta.com\/qualeocerto\/","name":"Qual \u00e9 o Certo?","description":"M\u00f4nica Guerretta | Redatora publicit\u00e1ria | Copywriting - UX Writing","publisher":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/monicaguerretta.com\/qualeocerto\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#organization","name":"Qual \u00e9 o certo?","url":"https:\/\/monicaguerretta.com\/qualeocerto\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#\/schema\/logo\/image\/","url":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2022\/08\/marca-quale.png","contentUrl":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2022\/08\/marca-quale.png","width":592,"height":315,"caption":"Qual \u00e9 o certo?"},"image":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/qualeocerto","https:\/\/www.instagram.com\/qualeocerto\/","https:\/\/www.youtube.com\/c\/qualeocerto"]},{"@type":"Person","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#\/schema\/person\/33dcaf784ddc0660a3eeea8d644f0c59","name":"M\u00f4nica Guerretta","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/cc0028ec5e6e39e7cd7e61c0fa6158a6d7f1edc39c4f536d768ad95ee3e26a8a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cc0028ec5e6e39e7cd7e61c0fa6158a6d7f1edc39c4f536d768ad95ee3e26a8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cc0028ec5e6e39e7cd7e61c0fa6158a6d7f1edc39c4f536d768ad95ee3e26a8a?s=96&d=mm&r=g","caption":"M\u00f4nica Guerretta"}}]}},"_links":{"self":[{"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/posts\/1939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/comments?post=1939"}],"version-history":[{"count":11,"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/posts\/1939\/revisions"}],"predecessor-version":[{"id":2512,"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/posts\/1939\/revisions\/2512"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/media\/1940"}],"wp:attachment":[{"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/media?parent=1939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/categories?post=1939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/tags?post=1939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}