{"id":2875,"date":"2023-03-17T15:57:56","date_gmt":"2023-03-17T18:57:56","guid":{"rendered":"https:\/\/monicaguerretta.com\/qualeocerto\/?p=2875"},"modified":"2023-03-19T17:32:43","modified_gmt":"2023-03-19T20:32:43","slug":"inovacao-e-tecnologia","status":"publish","type":"post","link":"https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/","title":{"rendered":"\u00c9 s\u00e9rio que inova\u00e7\u00e3o n\u00e3o tem a ver apenas com tecnologia?<\/strong>"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Qual \u00e9 a primeira palavra que vem \u00e0 sua cabe\u00e7a quando voc\u00ea ouve falar em inova\u00e7\u00e3o<\/mark><\/strong>?<\/p>\n

<\/p>\n

Eu aposto \u2014 aposto! \u2014 que \u00e9 tecnologia<\/mark><\/strong>.
Acertei? \ud83e\udd2d<\/p>\n

<\/p>\n

Bom\u2026 errado n\u00e3o t\u00e1.
Errado \u00e9 achar que inova\u00e7\u00e3o<\/mark><\/strong> s\u00f3<\/span><\/strong> tem a ver com tecnologia<\/mark><\/strong>.<\/p>\n

<\/p>\n

Neste conte\u00fado vou mostrar que, na verdade, inova\u00e7\u00e3o<\/mark><\/strong> vai al\u00e9m de tecnologia<\/mark><\/strong>; para voc\u00ea nunca mais se confundir ao criar conte\u00fados sobre esses assuntos.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t
<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\n

A inova\u00e7\u00e3o das tecnologias<\/mark><\/strong><\/h2>\n\n

Em primeiro lugar, precisamos entender: \u00e9 claro que, cada vez que algu\u00e9m cria uma tecnologia<\/mark><\/strong><\/mark> <\/strong>para facilitar as nossas vidas, isso \u00e9 uma inova\u00e7\u00e3o<\/mark><\/strong><\/strong><\/mark><\/strong><\/mark><\/strong><\/strong>.<\/p>\n\n

Mas precisamos iniciar este assunto com a consulta dessas duas palavrinhas nos dicion\u00e1rios.
Ent\u00e3o vamos l\u00e1!<\/p>\n\n

O que significa inova\u00e7\u00e3o<\/span>?<\/mark><\/strong><\/h3>\n\n

Segundo o dicion\u00e1rio Houaiss<\/a>:<\/p>\n\n

\n

\u201c1. a\u00e7\u00e3o ou efeito de inovar
2. por extens\u00e3o: aquilo que \u00e9 novo, coisa nova, novidade\u201d<\/p>\n<\/blockquote>\n\n

Depois de ver esses significados, certamente voc\u00ea percebeu que inova\u00e7\u00e3o<\/mark><\/strong><\/strong><\/mark><\/strong><\/mark> <\/strong>est\u00e1 relacionada com a cria\u00e7\u00e3o ou aplica\u00e7\u00e3o de algo que traz melhorias para as nossas vidas<\/strong>. Certo?<\/p>\n\n

Portanto, podemos defini-la como algo que facilita coisas que sempre fizemos de um jeito e, a partir dessa inova\u00e7\u00e3o<\/mark><\/strong><\/strong><\/mark><\/strong><\/strong>, passamos a fazer de um jeito mais simples, de uma forma mais f\u00e1cil.<\/p>\n\n

\u00c9 da\u00ed que vem a confus\u00e3o de achar que inova\u00e7\u00e3o<\/mark><\/strong><\/strong><\/mark><\/strong><\/mark> <\/strong>tem a ver<\/a> apenas com tecnologia<\/mark><\/strong>; porque as tecnologias trazem, em sua ess\u00eancia, esse algo novo.<\/p>\n\n

Vamos, agora, ver a outra palavrinha.<\/p>\n\n

O que significa tecnologia<\/span>?<\/mark><\/strong><\/h3>\n\n

Segundo o dicion\u00e1rio Houaiss<\/a>:<\/p>\n\n

\n

\u201c1. teoria geral e\/ou estudo sistem\u00e1tico sobre t\u00e9cnicas, processos, m\u00e9todos, meios e instrumentos de um ou mais of\u00edcios ou dom\u00ednios da atividade humana (por exemplo, ind\u00fastria, ci\u00eancia etc.)
2. por meton\u00edmia: t\u00e9cnica ou conjunto de t\u00e9cnicas de um dom\u00ednio particular \u2039a tecnologia nutricional\u203a
3. por extens\u00e3o: qualquer t\u00e9cnica moderna e complexa\u201d<\/p>\n<\/blockquote>\n\n

Pausa para uma observa\u00e7\u00e3o:\u00a0<\/mark><\/strong>
Eu adoro pesquisar no dicion\u00e1rio palavras que a gente j\u00e1 considera que conhece bem os significados, pois sempre podemos aprender algo nessas consultas. \ud83d\ude09<\/p>\n\n

Voc\u00ea viu que a forma como mais entendemos a palavra tecnologia<\/mark><\/strong> <\/strong>hoje \u00e9 o \u00faltimo significado, n\u00e9? \u201cPor extens\u00e3o: qualquer t\u00e9cnica moderna e complexa.\u201d<\/p>\n\n

E voc\u00ea tamb\u00e9m deve ter visto que esses significados nem mencionam a palavra inova\u00e7\u00e3o<\/mark><\/strong><\/strong><\/mark><\/strong> <\/strong>como se fosse sin\u00f4nimo de tecnologia<\/mark><\/strong> <\/strong>ou algo relacionado, n\u00e3o \u00e9 mesmo?<\/p>\n\n

Ent\u00e3o, para entendermos melhor, qual seria um exemplo de inova\u00e7\u00e3o<\/mark><\/strong><\/strong><\/mark><\/strong> <\/strong>na hist\u00f3ria da humanidade que n\u00e3o tem a ver com tecnologia<\/mark><\/strong><\/strong>?<\/p>\n\n

Exemplo de inova\u00e7\u00e3o sem tecnologia<\/span><\/mark><\/strong><\/h2>\n\n

Posso citar, por exemplo, a inven\u00e7\u00e3o da agricultura<\/strong>. Antes dela as pessoas precisavam se mudar o tempo todo para ter o que comer durante todas as esta\u00e7\u00f5es do ano.<\/p>\n\n

No entanto, com o tempo, nossos antepassados perceberam: \u201cEita! E se a gente se instalar aqui nesta regi\u00e3o e come\u00e7ar a cultivar nossas pr\u00f3prias planta\u00e7\u00f5es?\u201d \ud83d\udca1<\/p>\n\n

N\u00e3o teve tecnologia<\/mark><\/strong> <\/strong>nenhuma nisso, mas teve uma baita inova\u00e7\u00e3o<\/mark><\/strong><\/strong><\/mark><\/strong><\/strong>!<\/p>\n\n

Hoje, na agricultura<\/strong>, temos bastante tecnologia<\/mark><\/strong><\/strong>: para plantar as mudas e sementes com mais agilidade, para ajudar a cultivar e para colher de forma muito mais r\u00e1pida.<\/p>\n\n

Mas l\u00e1 naquela \u00e9poca, no surgimento da agricultura<\/strong>, n\u00e3o teve tecnologia<\/mark><\/strong><\/strong>. O que teve foi a necessidade de encontrar uma forma de facilitar a vida das pessoas, com a finalidade de n\u00e3o precisarem se mudar o tempo todo.<\/p>\n\n

Exemplo de inova\u00e7\u00e3o com tecnologia<\/span><\/mark><\/strong><\/h2>\n\n

J\u00e1 a internet <\/strong>\u00e9 uma inova\u00e7\u00e3o<\/mark><\/strong><\/strong><\/mark><\/strong> <\/strong>supertransformadora que, a\u00ed sim, envolve tecnologia<\/mark><\/strong> desde o seu surgimento. Sua cria\u00e7\u00e3o demandou muito estudo, como disse o Houaiss, \u201csobre t\u00e9cnicas, processos, m\u00e9todos, meios e instrumentos\u201d.<\/p>\n\n

Por isso, a internet <\/strong>\u00e9 uma tecnologia<\/mark><\/strong> inovadora<\/mark><\/strong>.<\/p>\n\n

Percebeu a diferen\u00e7a?<\/p>\n\n

Outro \u00f3timo exemplo de tecnologia<\/mark><\/strong> inovadora<\/mark><\/strong> \u00e9 o ChatGPT<\/strong><\/a> \u2014 o assunto da moda, n\u00e3o \u00e9 mesmo?! \ud83d\ude04<\/p>\n\n

Afinal, al\u00e9m de ser criado em cima de muito estudo, t\u00e9cnicas, processos e tal, ele facilita nossas vidas para fazer pesquisas, pensar em ideias de conte\u00fados e em muitas outras tarefas.<\/p>\n\n

A inova\u00e7\u00e3o tecnol\u00f3gica do ChatGPT<\/mark><\/strong><\/h3>\n\n

Para explicar esta parte, perguntei para ele:
\u201cComo voc\u00ea descreve a sua inova\u00e7\u00e3o<\/mark><\/strong><\/strong><\/mark><\/strong> em nossas vidas, ChatGPT<\/strong>?\u201d<\/p>\n\n

Recebi esta resposta:<\/p>\n\n

\"ChatGPT<\/figure>\n\n

Quem diria, hein!
Chegamos ao momento em que a inova\u00e7\u00e3o<\/mark><\/strong><\/strong><\/mark><\/strong> tecnol\u00f3gica<\/mark><\/strong> explica para n\u00f3s por que<\/a> ela \u00e9 inovadora. \ud83e\udd2f<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"M\u00f4nica-Guerretta-Qual-\u00e9-o-certo\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Este conte\u00fado ajudou voc\u00ea a entender melhor os conceitos de tecnologia e inova\u00e7\u00e3o?
<\/b>Ent\u00e3o apoie o Qual \u00e9 o certo?, por favorzinho. \"\ud83d\udc99\"
<\/span>\"\u2705\" <\/span>Inscreva-se no canal do YouTube<\/span><\/a>
\"\u2705\" <\/span>Siga no Instagram<\/span><\/a>
\"\u2705\" <\/span>Acompanhe no LinkedIn<\/span><\/a>
\"\u2705\" <\/span>Pague um cafezinho para mim<\/span><\/a>
\"\u2705\" Compartilhe este conte\u00fado <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Qual \u00e9 a primeira palavra que vem \u00e0 sua cabe\u00e7a quando voc\u00ea ouve falar em inova\u00e7\u00e3o?…<\/p>\n","protected":false},"author":2,"featured_media":2876,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[179,292],"tags":[337,335,336,334],"class_list":["post-2875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-confusoes-comuns","category-publicidade-e-copywriting","tag-chatgpt","tag-inovacao","tag-inovacao-tecnologica","tag-tecnologia"],"yoast_head":"\n\u00c9 s\u00e9rio que inova\u00e7\u00e3o n\u00e3o tem a ver apenas com tecnologia? » Qual \u00e9 o certo?<\/title>\n<meta name=\"description\" content=\"Se voc\u00ea acha que inova\u00e7\u00e3o e tecnologia s\u00e3o dois termos que est\u00e3o sempre relacionados, voc\u00ea precisa ler este conte\u00fado. =)\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c9 s\u00e9rio que inova\u00e7\u00e3o n\u00e3o tem a ver apenas com tecnologia? » Qual \u00e9 o certo?\" \/>\n<meta property=\"og:description\" content=\"Se voc\u00ea acha que inova\u00e7\u00e3o e tecnologia s\u00e3o dois termos que est\u00e3o sempre relacionados, voc\u00ea precisa ler este conte\u00fado. =)\" \/>\n<meta property=\"og:url\" content=\"https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/\" \/>\n<meta property=\"og:site_name\" content=\"Qual \u00e9 o certo?\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/qualeocerto\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-17T18:57:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-19T20:32:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2023\/03\/inovacao-e-tecnologia-qual-e-o-certo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1081\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"M\u00f4nica Guerretta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"M\u00f4nica Guerretta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/inovacao-e-tecnologia\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/inovacao-e-tecnologia\\\/\"},\"author\":{\"name\":\"M\u00f4nica Guerretta\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#\\\/schema\\\/person\\\/214b5e9a83b11fe11a18ecae0d21f79a\"},\"headline\":\"\u00c9 s\u00e9rio que inova\u00e7\u00e3o n\u00e3o tem a ver apenas com tecnologia?\",\"datePublished\":\"2023-03-17T18:57:56+00:00\",\"dateModified\":\"2023-03-19T20:32:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/inovacao-e-tecnologia\\\/\"},\"wordCount\":775,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/inovacao-e-tecnologia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/inovacao-e-tecnologia-qual-e-o-certo.png\",\"keywords\":[\"ChatGPT\",\"inova\u00e7\u00e3o\",\"inova\u00e7\u00e3o tecnol\u00f3gica\",\"tecnologia\"],\"articleSection\":[\"Confus\u00f5es comuns\",\"Publicidade & Copywriting\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/inovacao-e-tecnologia\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/inovacao-e-tecnologia\\\/\",\"url\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/inovacao-e-tecnologia\\\/\",\"name\":\"\u00c9 s\u00e9rio que inova\u00e7\u00e3o n\u00e3o tem a ver apenas com tecnologia? » Qual \u00e9 o certo?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/inovacao-e-tecnologia\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/inovacao-e-tecnologia\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/inovacao-e-tecnologia-qual-e-o-certo.png\",\"datePublished\":\"2023-03-17T18:57:56+00:00\",\"dateModified\":\"2023-03-19T20:32:43+00:00\",\"description\":\"Se voc\u00ea acha que inova\u00e7\u00e3o e tecnologia s\u00e3o dois termos que est\u00e3o sempre relacionados, voc\u00ea precisa ler este conte\u00fado. =)\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/inovacao-e-tecnologia\\\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/inovacao-e-tecnologia\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/inovacao-e-tecnologia\\\/#primaryimage\",\"url\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/inovacao-e-tecnologia-qual-e-o-certo.png\",\"contentUrl\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/inovacao-e-tecnologia-qual-e-o-certo.png\",\"width\":1080,\"height\":1081,\"caption\":\"inova\u00e7\u00e3o e tecnologia - qual \u00e9 o certo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/inovacao-e-tecnologia\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00c9 s\u00e9rio que inova\u00e7\u00e3o n\u00e3o tem a ver apenas com tecnologia?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#website\",\"url\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/\",\"name\":\"Qual \u00e9 o Certo?\",\"description\":\"M\u00f4nica Guerretta | Redatora publicit\u00e1ria | Copywriting - UX Writing\",\"publisher\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#organization\",\"name\":\"Qual \u00e9 o certo?\",\"url\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/marca-quale.png\",\"contentUrl\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/marca-quale.png\",\"width\":592,\"height\":315,\"caption\":\"Qual \u00e9 o certo?\"},\"image\":{\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/qualeocerto\",\"https:\\\/\\\/www.instagram.com\\\/qualeocerto\\\/\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/qualeocerto\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/monicaguerretta.com\\\/qualeocerto\\\/#\\\/schema\\\/person\\\/214b5e9a83b11fe11a18ecae0d21f79a\",\"name\":\"M\u00f4nica Guerretta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cc0028ec5e6e39e7cd7e61c0fa6158a6d7f1edc39c4f536d768ad95ee3e26a8a?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cc0028ec5e6e39e7cd7e61c0fa6158a6d7f1edc39c4f536d768ad95ee3e26a8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/cc0028ec5e6e39e7cd7e61c0fa6158a6d7f1edc39c4f536d768ad95ee3e26a8a?s=96&d=mm&r=g\",\"caption\":\"M\u00f4nica Guerretta\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c9 s\u00e9rio que inova\u00e7\u00e3o n\u00e3o tem a ver apenas com tecnologia? » Qual \u00e9 o certo?","description":"Se voc\u00ea acha que inova\u00e7\u00e3o e tecnologia s\u00e3o dois termos que est\u00e3o sempre relacionados, voc\u00ea precisa ler este conte\u00fado. =)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/","og_locale":"pt_BR","og_type":"article","og_title":"\u00c9 s\u00e9rio que inova\u00e7\u00e3o n\u00e3o tem a ver apenas com tecnologia? » Qual \u00e9 o certo?","og_description":"Se voc\u00ea acha que inova\u00e7\u00e3o e tecnologia s\u00e3o dois termos que est\u00e3o sempre relacionados, voc\u00ea precisa ler este conte\u00fado. =)","og_url":"https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/","og_site_name":"Qual \u00e9 o certo?","article_publisher":"https:\/\/www.facebook.com\/qualeocerto","article_published_time":"2023-03-17T18:57:56+00:00","article_modified_time":"2023-03-19T20:32:43+00:00","og_image":[{"width":1080,"height":1081,"url":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2023\/03\/inovacao-e-tecnologia-qual-e-o-certo.png","type":"image\/png"}],"author":"M\u00f4nica Guerretta","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"M\u00f4nica Guerretta","Est. tempo de leitura":"7 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/#article","isPartOf":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/"},"author":{"name":"M\u00f4nica Guerretta","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#\/schema\/person\/214b5e9a83b11fe11a18ecae0d21f79a"},"headline":"\u00c9 s\u00e9rio que inova\u00e7\u00e3o n\u00e3o tem a ver apenas com tecnologia?","datePublished":"2023-03-17T18:57:56+00:00","dateModified":"2023-03-19T20:32:43+00:00","mainEntityOfPage":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/"},"wordCount":775,"commentCount":0,"publisher":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#organization"},"image":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/#primaryimage"},"thumbnailUrl":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2023\/03\/inovacao-e-tecnologia-qual-e-o-certo.png","keywords":["ChatGPT","inova\u00e7\u00e3o","inova\u00e7\u00e3o tecnol\u00f3gica","tecnologia"],"articleSection":["Confus\u00f5es comuns","Publicidade & Copywriting"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/","url":"https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/","name":"\u00c9 s\u00e9rio que inova\u00e7\u00e3o n\u00e3o tem a ver apenas com tecnologia? » Qual \u00e9 o certo?","isPartOf":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#website"},"primaryImageOfPage":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/#primaryimage"},"image":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/#primaryimage"},"thumbnailUrl":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2023\/03\/inovacao-e-tecnologia-qual-e-o-certo.png","datePublished":"2023-03-17T18:57:56+00:00","dateModified":"2023-03-19T20:32:43+00:00","description":"Se voc\u00ea acha que inova\u00e7\u00e3o e tecnologia s\u00e3o dois termos que est\u00e3o sempre relacionados, voc\u00ea precisa ler este conte\u00fado. =)","breadcrumb":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/#primaryimage","url":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2023\/03\/inovacao-e-tecnologia-qual-e-o-certo.png","contentUrl":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2023\/03\/inovacao-e-tecnologia-qual-e-o-certo.png","width":1080,"height":1081,"caption":"inova\u00e7\u00e3o e tecnologia - qual \u00e9 o certo"},{"@type":"BreadcrumbList","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/inovacao-e-tecnologia\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/monicaguerretta.com\/qualeocerto\/"},{"@type":"ListItem","position":2,"name":"\u00c9 s\u00e9rio que inova\u00e7\u00e3o n\u00e3o tem a ver apenas com tecnologia?"}]},{"@type":"WebSite","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#website","url":"https:\/\/monicaguerretta.com\/qualeocerto\/","name":"Qual \u00e9 o Certo?","description":"M\u00f4nica Guerretta | Redatora publicit\u00e1ria | Copywriting - UX Writing","publisher":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/monicaguerretta.com\/qualeocerto\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#organization","name":"Qual \u00e9 o certo?","url":"https:\/\/monicaguerretta.com\/qualeocerto\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#\/schema\/logo\/image\/","url":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2022\/08\/marca-quale.png","contentUrl":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-content\/uploads\/2022\/08\/marca-quale.png","width":592,"height":315,"caption":"Qual \u00e9 o certo?"},"image":{"@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/qualeocerto","https:\/\/www.instagram.com\/qualeocerto\/","https:\/\/www.youtube.com\/c\/qualeocerto"]},{"@type":"Person","@id":"https:\/\/monicaguerretta.com\/qualeocerto\/#\/schema\/person\/214b5e9a83b11fe11a18ecae0d21f79a","name":"M\u00f4nica Guerretta","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/secure.gravatar.com\/avatar\/cc0028ec5e6e39e7cd7e61c0fa6158a6d7f1edc39c4f536d768ad95ee3e26a8a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/cc0028ec5e6e39e7cd7e61c0fa6158a6d7f1edc39c4f536d768ad95ee3e26a8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cc0028ec5e6e39e7cd7e61c0fa6158a6d7f1edc39c4f536d768ad95ee3e26a8a?s=96&d=mm&r=g","caption":"M\u00f4nica Guerretta"}}]}},"_links":{"self":[{"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/posts\/2875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/comments?post=2875"}],"version-history":[{"count":6,"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/posts\/2875\/revisions"}],"predecessor-version":[{"id":2907,"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/posts\/2875\/revisions\/2907"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/media\/2876"}],"wp:attachment":[{"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/media?parent=2875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/categories?post=2875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/monicaguerretta.com\/qualeocerto\/wp-json\/wp\/v2\/tags?post=2875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}